Leave any comments or new ideas below. I read them all and answer when appropriate.
The Best Way to Attract New Customers
Here are the two possible ways your marketing message will be greeted by your customer: Disengagement; examples are cynicism, not for me, overload, annoying, sameness Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center … Continued
How You Can Double Your Membership in 2016
When you are pushing hard to sell new members into your continuity membership program, there’s going to be some natural churn. Some members are going to jump in without any intention of retaining their membership. Other members will require more time and attention than they are worth. However, most membership programs are making mistakes that increase churn over their natural … Continued
My sincere appreciation
By definition, success must involve other people. Even for the most individual of achievements, success requires the cooperation of and assistance from a lot of people. Over the year, I’ve been blessed with an outpouring of support and well wishes from hundreds of members. Thank you. I appreciate your support and interest. Your success is my #1 goal. It’s the … Continued
Finally, a Monthly Workshop for You and Your Team to Create a Membership Lifestyle Business™ in 2016
For the last 20 years, my focus has been on recruiting and retaining members. After immersing myself in the association world for many years, in 2000 I earned a $7,500.00 incentive bonus from a client because of my successful member recruitment efforts on their behalf.
A 10 Times Price Jump!
Happy holidays! I hope you are enjoying the season with family and friends this year. I’m not taking time off to celebrate until this evening so I want to share an interesting story with you. I was talking with one of the speakers at the GKIC Info-Summit before his big presentation. It was the first time he’d had an opportunity … Continued
Generating New Members When Changing to a Different Market Isn’t a Viable Option
Here’s an excerpt from The Gary Halbert Letter, where Gary tells a story that’s become famous within the direct marketing world. Enjoy: “As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail. During these classes, one of the questions I like to ask my students is: ‘If you … Continued
Make 2016 Fastest Growing Year Ever
The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning. Once you have completed your planning, you’ll be better able to stay on task, monitor your results and implement new ideas that may come up during … Continued
Beyond Member Benefits, Advocate for Your Members; Make Them Proud to Belong and Retain Them for Life
Since August 1, I’ve had the opportunity to work with the Florida Farm Bureau Association. This is an association with approximately 145,000 members, with the goal of growing to 155,000 members by October 2016.
Failing Before You Begin
“If I wear that shirt, some kids may make fun of me.” But then he answered himself by saying, “They may or may not. There’s nothing we can do about what they choose to do; we can only control ourselves.” My son, Robert William, is a junior in high school and he’s participating in student government. Everyone in student government … Continued