Imagine having double or even triple the number of members in your program at the end of next year. What would that mean to your business? Your income? Your future growth opportunities? This (and more) is entirely possible when you improve your member retention rates. I have a new client who has 689 members with an 11 percent churn rate. … Continued
Engagement Secret: Never Underestimate the Level of Detail You Must Provide in Your Training
With all the bickering between candidates vying for president of the United States I’m surprised no one has mentioned the national travesty of selfie sticks. Yes, that’s right — I’m anti-selfie stick. They should be illegal; anyone caught using them should have their selfie stick and phone confiscated on the spot.
The Most Common Membership Lie
I just finished a conversation with a membership marketer. His monthly churn rate is 10 percent. This is the percentage of members who are canceling their memberships each month. When I reviewed the numbers with him, I helped him discover that 60 percent of his members are dropping out within four months. Yes, you read that correctly, 60 percent! And, … Continued
What’s important is what’s important to them
A package of dead fish is an ominous sign that Luca Brasi has been killed and is “sleeping with the fishes” in The Godfather movie. A dead fish delivery can also mean other things, some of which may be even creepier. My friend Cheryl was a lobbyist in Washington, D.C. She had grown up in Florida, and her parents sometimes … Continued
Putting on the Miles to Grow Memberships and Build Stronger Communities
In the last four weeks I’ve only been at my desk in Tallahassee for four days. I’ve been putting on the miles lately. All so I can learn how to better teach you how to retain your members.
How a Great Launch Destroyed a Business
Before I succumb to the Thanksgiving and Christmas season, I’ve got one final scary Halloween story for you. You’d think that if you were an info-marketer attracting nearly 100 people to your $997.00 per seat seminars, selling out two 18-person $10,000.00 per person coaching groups, that your money problems would be over. Well, that’s a trap and you’d be wrong. … Continued
Why You May Be Self-Destructing Your Successful Business and Life
I’m a recovering couch potato. When I started running five years ago, my goal was to run three miles without stopping. I’d never run more than half a mile, so three sounded like a huge stretch. My wife and I are now preparing to run in the 2016 Boston Marathon. I don’t enjoy driving 26 miles, much less running it! … Continued
My Case Study System Revealed for You
Imagine teaching someone how to use a hammer—in writing. You could explain where to hold the hammer, how to hold the nail and how to swing the hammer to strike the nail. But to someone who’s never seen or used a hammer before, will any of it make sense? Is he going to hold a nail in one hand and … Continued
Why Your New Member Welcome Package May Be Increasing Cancellations and How to Fix It
Imagine yourself walking into a restaurant at 3:32 p.m. It’s three hours past your regular lunchtime, and you are starving because you were in a hurry and skipped breakfast earlier, as well as your normal lunch. You have a headache from not eating. You are grumpy and all around sick, just from feeling so hungry. You finally get the attention … Continued
What real professionals do
Pilots must have 1,500 hours of flight time to become a commercial pilot. That would be more than two months of flying if done nonstop, 24 hours a day. If you flew two hours a day, every day, it would take you more than two years to log those hours. Plus, this required hands-on experience is on top of the … Continued