What is your number?

During my last three consultations with clients, the same issue came up, so I thought I’d share it with you here. Many of our goals are nebulous and difficult to think about because they appear far away and out of reach. To someone who has never earned more than $100,000.00 a year, “Build a million-dollar business” will seem like a … Continued

Increasing Your Rate of Opt-ins to Buyers by 156 Percent

Monthly coaching client, Susan Berkley, helps her clients make it big as voice actors. Susan recently asked me to review her marketing funnel. While she was getting a healthy rate of opt-ins for her free ebook, Voice Over Secrets Exposed: How to Make BIG MONEY With Your Speaking Voice (Without Leaving Your Home!), Susan wanted to increase the number of … Continued

The pro-golfer approach to business

I played my best golf during college. On Tuesdays and Thursdays, my last class of the day was Governmental Accounting. I’d look over at my friend and with one nod to each other, we knew—there was no way we could sit through a lecture when the weather was so nice outside. So, we’d get up and leave for the golf … Continued

Benefits Don’t Improve Retention, Only This Does

I think of myself as similar to a bug man. Think about it for a second — what would be the perfect testimonial for a bug man? Perhaps something like, “My house was full of roaches until I called Bug Man. He came in, killed the roaches, and vacuumed up the carcasses, and now when we turn on the light … Continued

Why self-reliance is a myth

For most of my business life I’ve been the type of person who always wanted to learn how do everything myself. Even things like network server maintenance. It was so difficult explaining what I wanted or finding someone who could fix it, I just learned it and repaired it myself. I figured it was easier to do it myself than … Continued

How to Achieve a Monthly Churn Rate of 1% or Lower

The biggest story during the Apple Watch’s release had nothing to do with the watch’s features — it was all about the price. While Apple released the Sport model in the $349 to $399 range, it also released the Edition model, with a starting price of $10,000, and a maximum price of $17,000. The $17,000 watch generated outrage and mockery … Continued

The Obvious Secret

There’s an ultimate test of physical endurance and mental fortitude: a six-day, 153.2 mile ultra marathon across the Sahara desert called the Marathon des Sables (Marathon of the Sands). Competitors carry their own supplies as they compete in temperatures exceeding 120 degrees. The longest one-day distance covers 50.6 miles and includes 14.3 miles of sand dunes. Four-time champion Mohamad Ahansal … Continued

The Secret to Long-term Member Retention is in the Welcome

The single most important time to build a relationship with your member is what is the most overlooked by membership marketers. Everyone wants to talk about their sales letters, marketing funnels, and automated upsells. The new member welcome is rarely discussed but makes all the difference in whether or not your new member gets value from your product and retains … Continued

Crushing it in Nashville: Generating $75,866 in One 75-Minute Presentation

“What a weekend and experience. Sold 38 packages ($1,997!) to a room of 125 CPAs/EAs. I never experienced a rush to the back of the room like this. What a feeling! Better than drugs!! Thanks for all your help and talk soon!!” Michael and I have invested a lot of time on his product, offer, and presentation. Plus, Michael spent … Continued