Would you believe that 88% of continuity programs average retention is less than 2-years? This isn’t a statistic you hear from the gurus selling courses on how to create continuity programs. The whole point of building these subscription and coaching continuity programs is to build a steady income, revenue you can count on and budget for each month. If members … Continued
The Key Element to Creating a Member for Life
The instant the whirring noise begins, the quadcopter leaps from the ground and high into the sky. It’s almost faster than your eye can see. My 15-year-old son, Robert William, was excited to fly his first quadcopter. It’s a light, propeller-driven device that includes a video and still camera. The first Saturday after the drone arrived, we took it to … Continued
Poor information leads to bad decisions
I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary. Each week during the school year I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers … Continued
Getting Everything Aligned for Maximum Member Program Growth
When asked why I choose to run, my standard response is, “I don’t want to be fat and bald.” And that’s a large part of the truth. Fact is, before I started running, I was out of balance. Even though I’d lost 35 pounds, I still had 35 more to go in order to get where I needed to be. … Continued
Do you regret a mistake?
Members often tell me, “I wish I had known about info-marketing before; I would have made a lot more money.” I’m always polite when someone says this; however, this type of thinking is a symptom of a larger problem. When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn’t said … Continued
The Subtle Change That Will Transform Your Monthly Newsletter Into a Monthly Member Retention Machine
“Oh yes, I publish a newsletter for my members every month.” That’s one of the most beautiful things I can hear when I’m working with a new client. But all too often, my excitement turns to disappointment when I learn they are referring to an e-zine they publish via email each month. There’s a place for e-zines. I love e-zines. … Continued
A little known factor in info-marketing sales
Few info-businesses have more longevity than the one I’m about to describe. Launched in 1872, it’s 142 years old, predating the telephone and the electric light bulb. You may be one of its million-plus subscribers or never pay it any mind, but Popular Science magazine is worth studying. The point of your and my info-marketing businesses is to provide value … Continued
Launching a New Membership, From Zero to Twenty
Willie Miranda built his real estate business the same way he built his Allstate Insurance agency — with referrals. When Willie discovered Craig Proctor-style direct response marketing for real estate agents, the customers he generated were in addition to those he was already meeting through his existing referral marketing systems.
Important Lessons Learned From Launching a New Membership
Before you launch your business, it’s all speculation. You know what you’d love to teach. You know what you wish had been available for you as you were growing. But, you don’t know what customers will buy or how much they’ll pay. That’s why you have to launch. Dr. Darold Opp recently launched a high-end product and coaching program for … Continued
Unseen fear and how to overcome it
Our brains are programed to fight for survival, similar to other animals. If a squirrel is on the ground searching for nuts, hears a tree branch break, feels a swoosh of wind and then feels a sharp pain in her side, she is going escape by running into the woods, barely thwarting the hungry hawk. What happens the next time … Continued