Graduations are an amazing opportunity for reflection. For starters, they last for at least three hours once they begin. And my family has to arrive at least an hour early to make sure we get a good seat, near the front. This gives you plenty of time to think. As I mentioned a couple of months ago, our son, Robert … Continued
Why Do Members Refuse to Do Anything With the Materials You Give Them and Then Quit Their Membership?
It makes me so mad. Customers opt-in, review my sales message, talk to my people and choose to buy. Then they do NOTHING and quit. Some even have the gall to criticize the program when they did nothing with what I sent to them. I can see they never opened their emails or logged into their member dashboard. Argh! I’ve … Continued
How to Communicate Your Benefits in a Compelling Way so Members Want and Appreciate What You Deliver
“What are the benefits I can offer to stop members from quitting?” is the most frequent question I hear. Yet, for the most part, the benefits these clients deliver to their members are just fine. But there’s usually a huge problem in the way benefits are communicated. You may have an understanding of your benefits, how they’ve helped other members … Continued
Retention Training to Stop Your Members from Quitting
I may have to seek therapy. My son, Robert William, has chosen to attend the University of Florida to become a … I can’t write it. Their mascot begins with the letter G. Ugh! I graduated from the superior school within the state, Florida State University. My favorite daughter is set to graduate from Florida State this December. She followed … Continued
How Many Subscribers Are You Losing to the “Credit Card Statement Moment of Truth”?
Have you ever looked at your credit card statement and said, “Holy crap, how did THAT happen?!?” when the balance is a lot higher than you expected? I put on several events a year and frequently travel for client engagements, so my typical balance due from new charges is between $25,000 and $50,000 . This is great for accumulating rewards … Continued
Copywriting for Customer Engagement, Retention and Lower Churn
The biggest mistake I see in ongoing content is that it’s 100 percent “how-to” information. Too much how-to is boring, overwhelming, and monotonous. Plus, there are billions of pages of how-to content available for free on the internet. Yes, “how-to” is important, and when you ask your members, that’s what they always say they want; however, when you deliver content … Continued
Put Your Fastest Win First and You’ll Get a Member That Stays for Months or Years Instead of Days or Weeks
Memberships and subscriptions are some of the hardest products to sell. Your marketing gets me excited about a problem, promises that you’ve got a solution, and just when I’m ready to buy what you have to solve my problem, you explain you are going to give me the solution in installments over the course of several months. I want a … Continued
Your Selling Begins After Your New Member Joins Your Membership Program
“You wake up and see your gardener tending to your gardens. You play golf if you want, tennis if you prefer, or, if you feel like taking it easy today, meet some friends for coffee. You don’t have to rush to work. Your team is taking care of every detail, including mailing your distribution checks regularly, as you’ve long since … Continued
Thriving Launch Podcast talking about Building Customer Loyalty
I was just interviewed on the Thriving Launch Podcast talking about Building Customer Loyalty. If you want to know how to keep your members longer and increase customer value, be sure to listen in here: Thriving Launch Podcast talking about Building Customer Loyalty
Halting Your Own Success
“If I wear that shirt, some kids may make fun of me.” But then he answered himself by saying, “They may or may not. There’s nothing we can do about what they choose to do; we can only control ourselves.” My son, Robert William, is a junior in high school and he’s participating in student government. Everyone in student government … Continued