The Answers to These 11 Questions Can Explode Your Recurring Revenue Growth

These 11 Questions Can Explode Your Recurring Revenue Growth

It’s rare that an interview host does his homework, reads the book, and writes insightful questions. That’s why I was so pleased when Mark Hirsch, host of Growth Harmony’s Brain Trust Mastermind. came prepared with interview questions about my new book, Retention Point. In fact, the questions were so good that I decided to share Mark’s questions along with my … Continued

How to Finally Grow Your Membership and Recurring Revenue, Simplified

Grow Your Membership and Recurring Revenue, Simplified

I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome — a great effort and commendable result that’s getting them featured in many marketing industry speeches. What isn’t getting featured is the fact that this same company is losing 9,500 members each month. … Continued

Which of 3 Critical Membership Growth Elements Are Missing, Causing Your Recurring Revenue to Slow to a Trickle, Like You Have a Kink in Your Hose

Which of 3 Critical Membership Growth Elements Are Missing

You should have been there to hear what a client told me the other day. He said, “There are plenty of copywriting experts. And goodness knows there are plenty of marketing funnel consultants. Those business consultants who can optimize your processes are easy to find. But Robert, you are the only person I’ve met who is all three of those … Continued

Increase Your Member Retention by Doing and Delivering Less

Increase Your Member Retention and Prune your Clients

The fastest growth always comes immediately after a good pruning. You likely witness this each spring. Cut back your plants that died over the winter and the bushes that got too big over the last summer. Then, over the next few weeks, you see an explosion of new growth. Pruning makes the plant stronger because now the root system is … Continued

What Your New Members Must Believe to Become Long-Term Members

Beliefs to Become Long-Term Members

This month, I was the guest copywriting expert for the Agora Financial Copy Call. Each call focuses on breaking down a promotion or features a copywriting technique. I brought the list of what they must believe, and you can see it below. I learned this strategy from Dan Kennedy. He taught it as a copywriting trick to create a sales … Continued

How Charity: Water Transforms Donors into Members

It's focused on the feeling of why members joined

If you haven’t yet discovered Charity: Water, you should check them out right now, visit RobertSkrob.com/CharityWater and watch the video. By bringing people clean, healthy water, they are preventing hundreds of other problems, enabling children to get an education and helping people build an economy. It’s an organization that’s changing lives in an important way. Beyond that, Charity: Water has … Continued