I’m hosting a webinar tomorrow in which I outline how several of my clients are creating membership programs that deliver the luxury and performance you expect from a well-engineered program.
Sneak Peak: A Welcome Letter that Boosts Member Retention
Many of Perry Marshall’s Mastermind Club members have retained their membership since the day he first launched his program. His loyal members love his monthly newsletter and other deliverables, and some have stayed more than five years already. With long-term retention like that, I knew we shouldn’t make any changes to Perry’s monthly deliverables. That said, while the long-standing members … Continued
Are there too many info-marketers?
After sending out a promotion for GKIC’s Info-Summit, I was asked, as I often am, “What about market saturation; are there already too many information marketers?” Of all the markets, there are more info-marketers in the dentist niche than in any other. Just off the top of my head, there’s Dr. Tom Orent, Dr. Robert Willis, Woody Oakes, Greg Stanley, … Continued
T-boned by a Toyota
Imagine cruising down a country road in your brand new BMW 750i. A beautiful car that combines performance with luxury. It takes the curves with ease, even at higher than normal speeds. Out of nowhere, your driver’s door gets rammed by a 1994 Toyota Camry that missed a stoplight. Your air bags go off and you lose control, regaining your … Continued
The Poorly-Kept Secret to Improving Customer Engagement That Few Ever Implement
“It depends on what you want,” is a highly unsatisfactory answer for those who have no idea what they want. But, that’s what friends, online boards, and bike shop employees unanimously say when you go shopping for answers to what bike you should buy. Luckily for you, I’ve just lived through this process and am here to tell you, if … Continued
Timid Marketing = Failure
Was there ever a time when you could sell $10.00 e-books online and get rich? Maybe sell 500 or 1,000 of the books a month, generating $5,000.00 to $10,000.00 in income? Sure, I know people promised to teach you how to get rich selling $10.00 e-books, but I wonder: Did anyone actually ever get wealthy doing it? The trouble with … Continued
Critical and often overlooked
I have a coaching client who is working as hard as anyone I know. Yet, he isn’t getting the results his hard work deserves. And, when I suggest changes he’s SO busy keeping up with his current commitments it’s a challenge to implement anything new. In many third world countries children have to walk an hour in the pre-dawn darkness … Continued
Overcoming my fear of success
I’d finally accomplished everything I had been working toward for years, but now that I had it, I hated it. I was a consultant, and I had successfully tripled my prices. I exceeded my competitors’ rates by double. But I had a problem. I realized there was no way I could grow my income further without working even more hours … Continued
What is your number?
During my last three consultations with clients, the same issue came up, so I thought I’d share it with you here. Many of our goals are nebulous and difficult to think about because they appear far away and out of reach. To someone who has never earned more than $100,000.00 a year, “Build a million-dollar business” will seem like a … Continued
Increasing Your Rate of Opt-ins to Buyers by 156 Percent
Monthly coaching client, Susan Berkley, helps her clients make it big as voice actors. Susan recently asked me to review her marketing funnel. While she was getting a healthy rate of opt-ins for her free ebook, Voice Over Secrets Exposed: How to Make BIG MONEY With Your Speaking Voice (Without Leaving Your Home!), Susan wanted to increase the number of … Continued