Are You Overcoming Your Subscriber’s Objections, or Do They Churn?

I’m often shocked by how few subscription companies consider the objections their customers may have to retaining their subscriptions. When designing a marketing campaign, sales letter, or video sales letter, it’s standard practice to outline all of the objections your prospect may have to buying your offer. This gives you the opportunity to address each objection within your sales process. … Continued

Our Strangest Experience While in Mexico

One morning in San Pancho, Mexico, we decided to cook our own lunch. This way we wouldn’t have to leave our vacation home, allowing us to enjoy the Pacific breezes and the view. I went to the local market in San Pancho for a couple of last-minute groceries. I brought Samantha as my translator; she just finished her first semester … Continued

Copywriting for Customer Engagement, Retention and Lower Churn

The biggest mistake I see in ongoing content is that it’s 100 percent “how-to” information. Too much how-to is boring, overwhelming, and monotonous. Plus, there are billions of pages of how-to content available for free on the internet. Yes, “how-to” is important, and when you ask your members, that’s what they always say they want; however, when you deliver content … Continued

Today’s Single Most Effective Technique to Recruit New Members

Unless you have a sales process that reliably generates new members, there won’t be any members to retain. While a lot of clients come to me because they have retention problems, I’m most often creating front-end marketing systems. When you recruit new members into your membership with the right type of offer, they are much easier to retain. More money … Continued

The Fastest Way to Grow Monthly Recurring Revenue

I knew it all when I was 28 years old. What’s better, I could do it all as well. But before my 31st birthday, I was completely burned out.  Although I earned a master’s degree in accounting with an emphasis in taxation from Florida State University, and passed the CPA exam to become a CPA, I only practiced as an … Continued