The Cause of Retention Deficit Disorder

For Retention what is the story of your customer; not just the avatar, but the difference between what she is and what she wants to become?

Just this week a prospective client told me, “When I recruit more new members, it just means I lose more next month.” This is a common symptom of Retention Deficit Disorder. And I’ve got the cure. In June 2019 I delivered a presentation at the famous SAM event at Las Vegas. Each session was 18-minutes, with strict guidelines specifying a … Continued

Stops New Subscribers from Quitting

Three keys to giving new subscribers a New Subscriber On Ramp™ to bring them up to speed.

What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three … Continued

Avoid This Subscriber Onboarding Trap

This is why ‘Customer Success’ is a false idol and a dangerous

Most people within the SaaS world are obsessed with the idea of “customer success.”  It’s a buzzword phrase that you’ll hear everywhere, and, while it’s obviously important that your customer gets value from your product, choosing some arbitrary collection of actions and naming it ‘customer success’ is frankly just as silly as doing nothing for onboarding. The prospect has to … Continued

Onboarding to Increase Long-Term Retention

Here’s an example to follow for increasing the LTV of each subscriber with effective onboarding and retention

How do you onboard your subscribers to set up long-term retention? Many subscription business leaders scoff at the idea of building a Subscriber On-Ramp™ because they want to focus on long-term retention. However, your new subscriber on-ramp is the key to long-term retention subscription growth. However, it’s often a challenge to understand what a great Subscriber On-Ramp™ looks like.  Here’s … Continued

Don’t try to be Netflix

Don’t make this Netflix mistake in subscription growth.

 Why is growth slowing for so many streaming subscription services like Netflix, Disney+, and Amazon Prime?  And, what does this slowing growth reveal for your subscription business? After the huge boost streaming video streaming services experienced in 2020, 2021 was level. Going forward, Deloitte reports higher expected churn rates in their report, entitled, “As the World Churns.” Too many … Continued

Taco Bell Wins the Subscription Business

Taco Bell demonstrates how to create a great subscription offer.

How has the new Taco Bell subscription program solved the number one problem facing start-up subscription businesses? Most subscription businesses make a huge mistake when they design the benefits they plan to deliver to their subscribers. This episode of Be Unleavable Subscription Growth breaks down Taco Bell’s Taco Lover’s Pass revealing the #1 secret to creating a subscription program that … Continued

Improving Annual Subscriber Renewal Rates

5 elements of high retention annual subscriber renewal programs.

What’s your renewal rate of your annual subscribers and how do you improve your annual subscriber renewal rate to grow your recurring revenue? While annual subscribers have higher a lifetime value than monthly subscribers, your annual subscriptions require an annual renewal notification process. While many of your subscribers are excited to renew, there are many others who are on the … Continued

Win back Your Past Subscribers to Grow Faster

Past subscribers who rejoin have zero acqustion costs.

How do you reactivate your churned subscribers? Do you have a campaign inviting past subscribers to rejoin your subscription?  If not you are missing out on a huge opportunity. Rather than accepting a cancelation as a rejection, assume cancelations means, “not yet.” Let’s juice up your offer to help your subscriber make the leap back into your subscription program. Most … Continued

Why Subscribers Quit and How to Stop Them

How to Stop Subscribers from Quitting

Why do so many subscribers quit without ever consuming anything they purchased through your subscription? Subscriber engagement is the #1 key to retention. Someone who isn’t using their subscription is very likely to cancel that subscription. Every subscription business must have a plan for getting subscribers engaged and using what they deliver. Subscriber engagement and retention systems are as important … Continued

The Netflix Subscription Marketing Strategy You Should Be Using Right Now

Summary: Overwhelmed prospects don’t take action. Most subscription marketers overwhelm prospects by including a long list of features and benefits within lead generation advertising. Meanwhile, the most successful subscription brands focus their advertising on one key benefit. Increase your subscription revenue growth by focusing your lead generation ads on one benefit to generate traffic to your subscription sign-up pages. Then, … Continued