How to Add a Subscription to an Existing Business

When launching a new subscription offering, stop trying to be Netflix.

 What can this Polar Pop drink from Circle K teach you about subscription success? Click here to watch. Most businesses trying to launch a new subscription program fall into the same trap. For some reason, since the launch of Netflix, many subscription businesses want to emulate them, by delivering everything they sell, for one low price. For the last … Continued

Stops SaaS Churn Caused by the Handoff

are you inadvertently CAUSING a high churn rate?

If you’re running a B2B SaaS business, are you inadvertently CAUSING a high churn rate? Click here to watch. In business-to-business SaaS, there’s a handoff between the sales team and the implementation team. And, most SaaS companies make huge mistakes during that process, that may be doubling churn rates. Even though this example is FOCUSED on B2B SaaS, there’s important … Continued

Increase Trial Subscription Offer Conversion

This approach is pervasive in the subscription business. Many SaaS freemium or trial offers do the same kind of thing. for new subscribers

Do you know the #1 mistake in trial offers for subscription and membership businesses? Click here to discover how to increase conversion to paid subscribers. Many subscription or membership business owners use discounted trial offers can be a fast way to add a lot of new paying subscribers. The often-overlooked downside of trial subscribers is the high churn or cancelation … Continued

Stops Long-term Member Churn

Long-term Member Churn

How do you build long-term loyalty that enables you to retain members for 2, 3, 5 years or MORE? I recently had a business owner tell me, “Robert, I can’t tell you how many times I’ve had a member been with me quite a while, they give me a glowing testimonial, and then they quit a couple of weeks later!” … Continued

New Member Welcome Kits

Member Welcome Kits

What should you include in a new member welcome kit, to maximize retention? Astonishingly, most subscription businesses that deliver a physical product have no new member welcome kit for their subscribers. It’s a huge missed opportunity because you’re already shipping your customer something, whether it’s a subscription box, newsletter, or a physical product. When you do deliver a new member … Continued

2 Key Steps to Subscription Retention

Subscribers have 34 reasons to quit, THIS is the #1 thing that makes them stay.

What causes new subscribers to quit, and what can you do to help them to stay? Believe it or not, there are 34 different reasons your subscribers may quit. Understanding each one helps you design an approach that makes them want to stay. Subscriber engagement is the #1 secret to subscription growth. So how exactly do you create engagement? Typically, … Continued

The Cause of Retention Deficit Disorder

For Retention what is the story of your customer; not just the avatar, but the difference between what she is and what she wants to become?

Just this week a prospective client told me, “When I recruit more new members, it just means I lose more next month.” This is a common symptom of Retention Deficit Disorder. And I’ve got the cure. In June 2019 I delivered a presentation at the famous SAM event at Las Vegas. Each session was 18-minutes, with strict guidelines specifying a … Continued

Stops New Subscribers from Quitting

Three keys to giving new subscribers a New Subscriber On Ramp™ to bring them up to speed.

What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three … Continued

Avoid This Subscriber Onboarding Trap

This is why ‘Customer Success’ is a false idol and a dangerous

Most people within the SaaS world are obsessed with the idea of “customer success.”  It’s a buzzword phrase that you’ll hear everywhere, and, while it’s obviously important that your customer gets value from your product, choosing some arbitrary collection of actions and naming it ‘customer success’ is frankly just as silly as doing nothing for onboarding. The prospect has to … Continued

Compete against free and win!

With all the free stuff how do you create a subscription that attracts and retains subscribers?

 When you create a paid subscription program how do you compete with all of the free resources available to get subscribers to join and members to keep paying for years? No matter what you offer there are thousands of free resources out there. You’ve got to make your subscription stand out, attract new subscribers, and retain your current members … Continued