Why is growth slowing for so many streaming subscription services like Netflix, Disney+, and Amazon Prime? And, what does this slowing growth reveal for your subscription business? After the huge boost streaming video streaming services experienced in 2020, 2021 was level. Going forward, Deloitte reports higher expected churn rates in their report, entitled, “As the World Churns.” Too many … Continued
Improving Annual Subscriber Renewal Rates
What’s your renewal rate of your annual subscribers and how do you improve your annual subscriber renewal rate to grow your recurring revenue? While annual subscribers have higher a lifetime value than monthly subscribers, your annual subscriptions require an annual renewal notification process. While many of your subscribers are excited to renew, there are many others who are on the … Continued
Why Subscribers Quit and How to Stop Them
Why do so many subscribers quit without ever consuming anything they purchased through your subscription? Subscriber engagement is the #1 key to retention. Someone who isn’t using their subscription is very likely to cancel that subscription. Every subscription business must have a plan for getting subscribers engaged and using what they deliver. Subscriber engagement and retention systems are as important … Continued
The Netflix Subscription Marketing Strategy You Should Be Using Right Now
Summary: Overwhelmed prospects don’t take action. Most subscription marketers overwhelm prospects by including a long list of features and benefits within lead generation advertising. Meanwhile, the most successful subscription brands focus their advertising on one key benefit. Increase your subscription revenue growth by focusing your lead generation ads on one benefit to generate traffic to your subscription sign-up pages. Then, … Continued
Subscriber Cancelation Processes and Retention
How do you create a cancellation process that saves as many subscribers as possible? And when does a cancellation process go too far in trying to prevent customers from canceling? Your subscriber cancellation process is critical to the success of your subscription or membership business. I’ll explain the 5 critical elements you must have in your subscriber cancellation process, to … Continued
REVEALED: Netflix Subscription Marketing Secret
Netflix’s explosive subscriber growth continues with each new hit show. However, few subscription businesses emulate the Netflix marketing strategy. Several streaming services have great content. Netflix turns that content into new subscribers. Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. Or they try to “stack-up” lots of benefits to lure … Continued
Subscription Stocks – Winners 💰 or Losers 💸?
My subscription stocks portfolio outpaced the S&P 500 by 23.25% the last six months. But only because I left out one BIG name subscription company that would have killed my performance. While some subscription companies have generated more than 45% returns over the last six months, others have been huge losers, dropping 17%, 27%, 38% or more. Why? What … Continued
How 24-Hour News, Social Media, and Our Culture Cause Retention Deficit Disorder, and How You Can Become Part of the Cure
No amount of acceleration will get you to your destination when you are headed in the wrong direction. And, you can’t change direction until you recognize you are following the wrong path. There are three important ways we create Retention Deficit Disorder within our membership and subscription programs. But it’s not your fault; our culture is leading us astray, creating … Continued
The No. 1 Flaw in Membership and Subscription Marketing Today
Did you wake up this morning hoping for a webinar? You’ve gone all week without one. Perhaps your spouse used to give you webinars, but no longer. Then there was that one vendor who always offered webinars, but they don’t even do it anymore. Disappointing? No, you didn’t wake up hoping for a webinar. And neither did your members. And … Continued
Subscription Revenue Is a Poor Substitute for a Viable Business Plan
I had a tough conversation with a client this week. For the last 10 years, he’s been trying to grow his subscription business with a 30-day free trial. He’s been happy taking profit out of the business but has hit a plateau over the last few years. He gave his internet marketing team a budget of $100.00 per free trial … Continued