What’s more important for you? To recruit more new members or to work on retaining the members you have before you add more new members? Many tell me that they want to add new members now, and then as they grow, they’ll improve their member retention. You know what, in some situations this makes perfect sense. I’ve been working with … Continued
Sneak Peak: A Welcome Letter that Boosts Member Retention
Many of Perry Marshall’s Mastermind Club members have retained their membership since the day he first launched his program. His loyal members love his monthly newsletter and other deliverables, and some have stayed more than five years already. With long-term retention like that, I knew we shouldn’t make any changes to Perry’s monthly deliverables. That said, while the long-standing members … Continued
Do they say “I was a member once” about you?
Today’s social media gives all of your members, current and former, a megaphone. Fair or not, they post. And increasingly, even your affluent members, especially the ones who have the education and the time, know where to look. Plus, you have the traditional rumor mill. One friend asking another, “Have you heard about that guy who published that book?” “Yeah. … Continued
Are there too many info-marketers?
After sending out a promotion for GKIC’s Info-Summit, I was asked, as I often am, “What about market saturation; are there already too many information marketers?” Of all the markets, there are more info-marketers in the dentist niche than in any other. Just off the top of my head, there’s Dr. Tom Orent, Dr. Robert Willis, Woody Oakes, Greg Stanley, … Continued
T-boned by a Toyota
Imagine cruising down a country road in your brand new BMW 750i. A beautiful car that combines performance with luxury. It takes the curves with ease, even at higher than normal speeds. Out of nowhere, your driver’s door gets rammed by a 1994 Toyota Camry that missed a stoplight. Your air bags go off and you lose control, regaining your … Continued
The Poorly-Kept Secret to Improving Customer Engagement That Few Ever Implement
“It depends on what you want,” is a highly unsatisfactory answer for those who have no idea what they want. But, that’s what friends, online boards, and bike shop employees unanimously say when you go shopping for answers to what bike you should buy. Luckily for you, I’ve just lived through this process and am here to tell you, if … Continued
Timid Marketing = Failure
Was there ever a time when you could sell $10.00 e-books online and get rich? Maybe sell 500 or 1,000 of the books a month, generating $5,000.00 to $10,000.00 in income? Sure, I know people promised to teach you how to get rich selling $10.00 e-books, but I wonder: Did anyone actually ever get wealthy doing it? The trouble with … Continued
Critical and often overlooked
I have a coaching client who is working as hard as anyone I know. Yet, he isn’t getting the results his hard work deserves. And, when I suggest changes he’s SO busy keeping up with his current commitments it’s a challenge to implement anything new. In many third world countries children have to walk an hour in the pre-dawn darkness … Continued
How to Build a Membership That’ll Last for Decades
Each night during my week in Ireland, I shared a room with Perry Marshall and Bill Hammond. We stayed in three different places, and at each one, the three of us shared a room. On the fourth night, as I was laying in bed trying to fall asleep, I heard water running. I didn’t think much of it; I figured … Continued
Overcoming my fear of success
I’d finally accomplished everything I had been working toward for years, but now that I had it, I hated it. I was a consultant, and I had successfully tripled my prices. I exceeded my competitors’ rates by double. But I had a problem. I realized there was no way I could grow my income further without working even more hours … Continued