What should you include in a new member welcome kit, to maximize retention? Astonishingly, most subscription businesses that deliver a physical product have no new member welcome kit for their subscribers. It’s a huge missed opportunity because you’re already shipping your customer something, whether it’s a subscription box, newsletter, or a physical product. When you do deliver a new member … Continued
2 Key Steps to Subscription Retention
What causes new subscribers to quit, and what can you do to help them to stay? Believe it or not, there are 34 different reasons your subscribers may quit. Understanding each one helps you design an approach that makes them want to stay. Subscriber engagement is the #1 secret to subscription growth. So how exactly do you create engagement? Typically, … Continued
The Cause of Retention Deficit Disorder
Just this week a prospective client told me, “When I recruit more new members, it just means I lose more next month.” This is a common symptom of Retention Deficit Disorder. And I’ve got the cure. In June 2019 I delivered a presentation at the famous SAM event at Las Vegas. Each session was 18-minutes, with strict guidelines specifying a … Continued
Stops New Subscribers from Quitting
What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three … Continued
Avoid This Subscriber Onboarding Trap
Most people within the SaaS world are obsessed with the idea of “customer success.” It’s a buzzword phrase that you’ll hear everywhere, and, while it’s obviously important that your customer gets value from your product, choosing some arbitrary collection of actions and naming it ‘customer success’ is frankly just as silly as doing nothing for onboarding. The prospect has to … Continued
Onboarding to Increase Long-Term Retention
How do you onboard your subscribers to set up long-term retention? Many subscription business leaders scoff at the idea of building a Subscriber On-Ramp™ because they want to focus on long-term retention. However, your new subscriber on-ramp is the key to long-term retention subscription growth. However, it’s often a challenge to understand what a great Subscriber On-Ramp™ looks like. Here’s … Continued
Don’t try to be Netflix
Why is growth slowing for so many streaming subscription services like Netflix, Disney+, and Amazon Prime? And, what does this slowing growth reveal for your subscription business? After the huge boost streaming video streaming services experienced in 2020, 2021 was level. Going forward, Deloitte reports higher expected churn rates in their report, entitled, “As the World Churns.” Too many … Continued
Taco Bell Wins the Subscription Business
How has the new Taco Bell subscription program solved the number one problem facing start-up subscription businesses? Most subscription businesses make a huge mistake when they design the benefits they plan to deliver to their subscribers. This episode of Be Unleavable Subscription Growth breaks down Taco Bell’s Taco Lover’s Pass revealing the #1 secret to creating a subscription program that … Continued
Improving Annual Subscriber Renewal Rates
What’s your renewal rate of your annual subscribers and how do you improve your annual subscriber renewal rate to grow your recurring revenue? While annual subscribers have higher a lifetime value than monthly subscribers, your annual subscriptions require an annual renewal notification process. While many of your subscribers are excited to renew, there are many others who are on the … Continued
Win back Your Past Subscribers to Grow Faster
How do you reactivate your churned subscribers? Do you have a campaign inviting past subscribers to rejoin your subscription? If not you are missing out on a huge opportunity. Rather than accepting a cancelation as a rejection, assume cancelations means, “not yet.” Let’s juice up your offer to help your subscriber make the leap back into your subscription program. Most … Continued