Generating Product Sales and New Memberships by Giving Away Books

The most expensive part of running a membership program is recruiting new members. Willie Miranda is generating leads, product buyers, and new members in the real estate niche using his new book, “How to Not Get Your Ass Kicked in the Real Estate Business.” After creating his own successful real estate brokerage company, Willie has been a coach to the … Continued

Forging a new identity, while being yourself

I get frustrated when I hear about the social structure in high school. But then I realize it is the same everywhere else, if you let it. When my daughter, Samantha, was in high school, she had several classmates she had known for many years. They went to elementary and middle school together. But she doesn’t talk to them. Confused, … Continued

The Member Retention Secret That Doesn’t Require Creating More

I have taken the family to New York City between Christmas and New Year’s a few times, but we’ve never been there for the big night — the ball drop on New Year’s Eve. This year I decided to brave it. We stayed at the Renaissance Times Square. This made waiting a lot more convenient since we didn’t have to … Continued

From frustration to success

My office is across the street from one of the best and biggest elementary schools in Tallahassee. It’s particularly convenient for the young moms working here to have their children in school across the street. For the rest of us, it’s a total pain. Each day for about 30 minutes in the morning and 30 minutes in the afternoon, there … Continued

The Member Engagement Secret That’ll Attract and Retain More Members in 2016

The Double Your Membership in 2016 LiveCast series over the last two months was a terrific success. I worked personally with the participants, and you’ll benefit over the next few months by seeing the tremendous before-and-after transformations. And, they’ll benefit from their membership growth. What I’m most proud of, though, is the growth the members will receive. What I teach … Continued

Do Free Trial Offers Create New Member Growth or Member Churn?

Within this video you’ll discover: Do free-trial offers contribute to long-term member growth? The biggest downfall of programs such as Groupon and what it means for building your membership program. How to attract subscriber members who are grateful to you and eagerly want to keep their subscriptions. Leave any comments or new ideas below.  I read them all and answer … Continued

The System to Grow Your Business

Your teachings have made a huge difference for me these past two years and I’m expecting some big gains this next year due to modeling my business after your pyramid. I’ll look forward to sharing the details with you sometime in near future. You don’t shortcut the shortcut. Hear people telling me they want to launch continuity programs or have … Continued

The Single Most Powerful Member Recruitment and Retention Tool

The Single Most Powerful Member Tool

There are three key decision points in your membership lifecycle. All of which can swing in your favor with the same tool. Before I explain the tool and how you can use it, here are those decision points: When a potential member is considering joining your program. When a new member is trying to find time to engage in your … Continued

What Makes the Difference between Programs That Get Subscriber Member Engagement and Those with High Churn Rates

Within this video you’ll discover: The single-most important key transforming subscriber members from short time churn into long-term members. The source of huge profits in other businesses that becomes the largest liability for membership programs. Two examples of membership programs that generate maximum engagement from new members. Leave any comments or new ideas below.  I read them all and answer … Continued

How I Overcome Distractions and Overwhelm

While my alarm is set for 5 a.m. each morning, I often wake by 4 a.m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself. I’ll think, “I’ve been lying here 15 minutes, and now I’ve only got 45 minutes until it’s time to … Continued