After visiting me in Tallahassee for a consulting day, Ben Glass and his cracker-jack marketing director, Charlie Mann, put my newsletter formula into action. You can see some examples of how they now feature client stories to illustrate what they teach. These client stories make it easier to complete your newsletter, and they provide great instructional content for readers because … Continued
How to Onboard Your New Subscriber Members to Maximize Retention
Within this video you’ll discover: The key onboarding tool to make it easy for your new member to generate results. How do identify the single-most important first step your new member must take to become successful. How to get your members to engage in your program to move from being a member for a couple of weeks to becoming a … Continued
Content Creation Secrets from the Food Network
This has the power to transform everything you do in 2016. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit. This wasn’t as important years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their … Continued
What the Presidential Race Reveals About How You Can Build a Vibrant Tribe of Supporters
Over the last couple of months, I’ve seen a lot of The Skrob Report readers at mastermind meetings and events like GKIC’s Info-SummitSM and Infusionsoft’s PartnerCon. Everywhere I go, friends and readers of The Skrob Report ask me about the upcoming Presidential elections. Readers ask me who I think will win. Then they want to tell me who they think … Continued
How to Treat Your New Subscriber Members to Make Them Fall in Love With Your Program
Leave any comments or new ideas below. I read them all and answer when appropriate.
The Best Way to Attract New Customers
Here are the two possible ways your marketing message will be greeted by your customer: Disengagement; examples are cynicism, not for me, overload, annoying, sameness Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center … Continued
How You Can Double Your Membership in 2016
When you are pushing hard to sell new members into your continuity membership program, there’s going to be some natural churn. Some members are going to jump in without any intention of retaining their membership. Other members will require more time and attention than they are worth. However, most membership programs are making mistakes that increase churn over their natural … Continued
My sincere appreciation
By definition, success must involve other people. Even for the most individual of achievements, success requires the cooperation of and assistance from a lot of people. Over the year, I’ve been blessed with an outpouring of support and well wishes from hundreds of members. Thank you. I appreciate your support and interest. Your success is my #1 goal. It’s the … Continued
Finally, a Monthly Workshop for You and Your Team to Create a Membership Lifestyle Business™ in 2016
For the last 20 years, my focus has been on recruiting and retaining members. After immersing myself in the association world for many years, in 2000 I earned a $7,500.00 incentive bonus from a client because of my successful member recruitment efforts on their behalf.
A 10 Times Price Jump!
Happy holidays! I hope you are enjoying the season with family and friends this year. I’m not taking time off to celebrate until this evening so I want to share an interesting story with you. I was talking with one of the speakers at the GKIC Info-Summit before his big presentation. It was the first time he’d had an opportunity … Continued