The Member Engagement Secret That’ll Attract and Retain More Members in 2016

The Double Your Membership in 2016 LiveCast series over the last two months was a terrific success. I worked personally with the participants, and you’ll benefit over the next few months by seeing the tremendous before-and-after transformations. And, they’ll benefit from their membership growth. What I’m most proud of, though, is the growth the members will receive. What I teach … Continued

Do Free Trial Offers Create New Member Growth or Member Churn?

Within this video you’ll discover: Do free-trial offers contribute to long-term member growth? The biggest downfall of programs such as Groupon and what it means for building your membership program. How to attract subscriber members who are grateful to you and eagerly want to keep their subscriptions. Leave any comments or new ideas below.  I read them all and answer … Continued

The System to Grow Your Business

Your teachings have made a huge difference for me these past two years and I’m expecting some big gains this next year due to modeling my business after your pyramid. I’ll look forward to sharing the details with you sometime in near future. You don’t shortcut the shortcut. Hear people telling me they want to launch continuity programs or have … Continued

What Makes the Difference between Programs That Get Subscriber Member Engagement and Those with High Churn Rates

Within this video you’ll discover: The single-most important key transforming subscriber members from short time churn into long-term members. The source of huge profits in other businesses that becomes the largest liability for membership programs. Two examples of membership programs that generate maximum engagement from new members. Leave any comments or new ideas below.  I read them all and answer … Continued

How I Overcome Distractions and Overwhelm

While my alarm is set for 5 a.m. each morning, I often wake by 4 a.m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself. I’ll think, “I’ve been lying here 15 minutes, and now I’ve only got 45 minutes until it’s time to … Continued

How to Onboard Your New Subscriber Members to Maximize Retention

Within this video you’ll discover: The key onboarding tool to make it easy for your new member to generate results. How do identify the single-most important first step your new member must take to become successful. How to get your members to engage in your program to move from being a member for a couple of weeks to becoming a … Continued

Content Creation Secrets from the Food Network

This has the power to transform everything you do in 2016. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit. This wasn’t as important years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their … Continued

The Best Way to Attract New Customers

Here are the two possible ways your marketing message will be greeted by your customer: Disengagement; examples are cynicism, not for me, overload, annoying, sameness Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center … Continued

How You Can Double Your Membership in 2016

When you are pushing hard to sell new members into your continuity membership program, there’s going to be some natural churn. Some members are going to jump in without any intention of retaining their membership. Other members will require more time and attention than they are worth. However, most membership programs are making mistakes that increase churn over their natural … Continued